No break, no establishment, the new king ascends the throne: 2022 annual review of the peripheral industry

The development of the field of peripherals in 2022 is tepid. In this embarrassing period of sluggish consumption, it seems that both brands and players have chosen to be conservative. There are basically no peripheral products that can attract widespread attention this year, especially in the mouse and In the two categories of earphones, lightweight and wireless technology have not progressed by leaps and bounds. However, with the maturity of domestic switch technology, many excellent products have emerged for mechanical keyboards.

The word "involution" runs through all walks of life. "Involution" may be a good thing for consumers, but in the long run, only by accelerating technological change can the industry bring better development. Let us focus on what will happen in 2022 What hot peripheral products and trends.

The "2022 Value Selection Award Annual Digital Product Selection" is in full swing. "Industry Annual Review" is a special annual plan launched by the digital industry. For more review reports of categories, you can click on the article card at the end of the article to view. The annual Value Friend Choice Award voting activity is launched simultaneously. Friends who have not yet voted, please click here to vote. You can also participate in the #2022必定摘要# community solicitation activity to share your annual digital products.

I used to think that the key ring will always be cherry blossoms. In recent years, domestically produced ones have sprung up, and many old players have started to play keyboards again.

2021-2022 is an unusual two years for keyboard players. Many new technologies for keyboards have been carried forward in this year. After the patent expired in 2014, domestic switches were launched like mushrooms. The initial development was not good, and the lifespan Short and cheap have become their labels. Since last year, a large number of domestic keyboard brands have launched explosive models, and mechanical keyboards have begun to release the technology of customized keyboards to further improve the practicability of mechanical keyboards. Customized keyword products have increased by more than 1500% year-on-year for two consecutive years. In the first quarter of 2022, the GMV of "custom keyboard" products on the site increased by 2418.66% year-on-year, and the GMV of keycaps in the first quarter increased by 21.6% year-on-year. The transaction volume of related keywords such as satellite axis and hot plug also showed a trend of rising significantly.

The three domestic brands of Kaihua, TTC, and Jiadalong occupy a large amount of the domestic shaft market. Their shaft design is more reasonable, and the feel is better. "Reasonable" is reflected in the structure and material of the shaft. The popularity of domestic keyboards in the past two years is closely related to the development of switches. Modern gaming keyboards (ROG, Logitech, and Razer) also use self-developed switches for gaming keyboards, and are also manufactured by several major domestic brands, such as ROG's NX axis and RX optical axis are all manufactured by domestic Kaihua, with excellent axis design and ROG's strict quality control, ROG's e-sports keyboards are also very good.

In addition to the traditional switch body, the representative optical switch of the high-end switch has also become popular in the past two years. The optical switch is famous for its response speed and lifespan, so only a few brands have optical switch keyboards, and they are all expensive flagship models. Thanks to the triggering principle of the optical axis, the biggest advantage is fast response and long life, which are extremely necessary features for gamers. Of course, there are also disadvantages, that is, it is expensive.

At present, the cheapest optical switch keyboard on the market is the ROG of Yusanzhong. The entry cost of Razer and Corsair optical switches is relatively high. The optical switch may not be the future development trend, but it must be one of the most suitable switches for games. one.

Customized keyboard itself is a niche field, and its excellent design is all tested at a high premium. In the past two years, the hot Gasket structure, extra buttons and knobs, hot-swappable shaft design, keyboard modular design, The display screens on the keyboard are all customized keyboard configurations, which have been transferred to ordinary keyboard configurations, which have improved the quality of the keyboard. For example, the Gasket structure in the past two years has added rubber gaskets and noise-reducing cotton inside the keyboard. etc., so that the keyboard is cushioned in the vertical direction, and the sound caused by the collision of internal springs and other structures is reduced.

At present, the relatively successful customization is such as the Keychron brand, which was initially marketed abroad, and then returned to China. The domestic Jingdong is also made by him. His family and a number of domestic brands, such as Fuling, Yufu, Ke Chi, etc., can be called a customized style keyboard. The keyboard is equipped with an extra shaft, a keycap, and even a screwdriver for removing the shell.

No one can make a conclusion about the future development of the keyboard, but judging from the current situation, the development of the keyboard will definitely be more volumetric, and it is boldly predicted that the modular keyboard will shine next year. The future keyboard is not just a typing keyboard, but also a Customized for different players and creators to adapt to various games and professional software to further improve efficiency and productivity.

Compared with the keyboard, the keyword of the mouse is to return to basics

It is much easier to buy a mouse than a keyboard. From a general perspective, a mouse is nothing more than appearance (engineering design) and performance (hardware configuration). Many friends attach great importance to the hardware configuration of the mouse, or major brands think that players care. They The direction of the effort is lower latency, better connectivity and response speed. In fact, if you study the hardware parameters of the mouse carefully, you will find that the DPI of 20,000 is useless at all, and even the DPI of 5,000 is not used, and the acceleration, recognition speed, and report rate of the mouse are basically already used. Far beyond the limit of human perception, when the volume hardware parameters are not very useful, various brands start to play tricks again, setting different heights and different sizes for the same mouse, so that it can adapt to different people's hand shapes, this belongs to Ergonomic design is indeed worthy of further study by the brand. In this field, Logitech claims to be the second brother, and no one dares to call itself the eldest brother. Logitech, as an old brand of ergonomic products, has never forgotten its roots.

I have to say that GPW is a very bold product, priced at 1299, no RGB, only five buttons, it is completely a mediocre 100 yuan mouse, although several waves of second-generation activities have pushed the price into 600 yuan Off, but still the price a flagship mouse should have.

Lightweight is not a concept that was only proposed in the past few years. The initial goal of the mouse should be light weight. Later, everyone felt that the heavy mouse had a better feel and was more stable. The mouse began to add weights. After that, I stopped making a fuss about the weight, and started tossing buttons, sensors and various weird shapes. After a series of evolutions, a wave of lightweight has started in the past two years. When the GPW generation was launched, a large number of professional players tried it. Unreliable figures, about 50% of professional players are using GPW, until now GPW2, to further improve the internal structure and configuration, the second generation even cut off the only LOGO with lights, just to reduce weight, the overall weight of GPW2 is only 63g , This weight can be easily controlled whether it is gripped or lying down. It is also the first product in Yusan that does not punch a hole in the built-in battery and makes the mouse weigh less than 80g.

Good connectivity and battery life are the most important selling points of a wireless mouse. Logitech’s Lightspeed makes the hardware parameters of GPW in the wireless connection state no less than that of wired links. Unfettered mouse and lightweight design, this is the GPW’s The core competitiveness allows players to accept such a mediocre mouse, and then lowers the price to reduce dimensionality. GPW has gone from doubts to hot sales in the past two years. It has to be said that it is a successful case of peripherals.

The development trend of the mouse in the future must be extremely lightweight and wired wireless connection, and the senseless is the ultimate destination of the mouse. This year, ROG’s new Moonblade and Razer’s Viper have confirmed this point. The most used mouse by players, it is extremely light weight, the design of holes in the whole body makes him only 47g, but the price of this design is 299 knives, on the other hand, the brand of modular mouse full of design sense has almost gone, and the sales volume that survived is also low. Very dismal.

Gaming headsets are very necessary for players. Gaming headsets are different from fever headsets in several ways:

First of all, the appearance should be unassuming. No matter what the price of gaming headphones, you can basically judge from the shape, exaggerated shape, gorgeous RGB lighting effects, and low-end headphones are never stingy with LED lights. very low cost;

The second is tuning and sound channels. The demand for e-sports headsets is mostly shooting game players. The perception of footsteps is the biggest appeal to him. The biggest selling point of flagship e-sports headsets is 7.1 channels. The position is more accurate, the sense of space is better, and the tuning is also biased towards CSGO and PlayerUnknown's Battlegrounds, highlighting the player's footsteps, and hardware plug-ins are the most deadly.

Now that wireless technology is so mature, players are used to unfettered wireless, low-latency signal transmission becomes particularly important, and ensuring synchronization of sound and picture is a prerequisite for competition. Of course, high-end wired headphones are still the mainstream of the market.

FPS games are dominated by Hyperx, and the cost-effective virtual 7.1 is undoubtedly the first choice for players. After special adjustments, the game can better reflect the advantages of e-sports headsets. Of course, the performance in the field of listening to music is much worse.

Veteran e-sports brands have also launched their own gaming headsets, with large diaphragms, noise-cancelling microphones, wireless and RGB, and custom tuning for games, all of which reflect the advantages of the gaming headset market. More choices also bring To come to better products, in addition to the flagship headphones operated by various shows, getting started is also worth considering.

The three major brands of fever earphones have also begun to launch their own game-specific earphones. As an old HiFi brand, the biggest advantage is tuning. Tuning earphones is an invisible cost. Such a traditional earphone and microphone brand will also launch the excellent MMX 100 and MMX 150 gaming earphones in 2022. Relying on the brand’s professional development experience in earphones and microphones, and decentralizing some professional technologies, it can basically achieve dimensionality reduction. You must know The strength of these old brands is very strong, and many of them are not even marketed in China. Although they use gaming headsets as their selling point, the headsets of these brands are also very good for listening to music, and they also have the style of their own fever headphones, which is also a must. Good choice.

2022 will be a difficult year for the entire industry. The conservative changes of major brand products can show the helplessness of the manufacturers. The mouse and earphones have hardly launched popular products this year, and they still maintain the previous development. Trends, domestic keyboards are rising strongly. Many old domestic brands rely on their understanding of the domestic market to regain their lives. For our players, short-term "involution" is a good thing. Innovation can make this industry positive and progressive.

After so many years of development, peripherals are still items that male compatriots have to keep in their shopping carts. 2023 is destined to be a year of great development for the industry. Let us look forward to more surprises and changes next year!

What is worth buying? The first "Value Selection Award Annual Digital Product Selection" activity has officially started!

The theme of this selection is "scientific consumption, serious life". Through the selection by the review committee and the voting of friends, the digital products of 2022 and the high-quality digital articles that are mind-opening during the year are finally determined. At present, the "Annual Value Friends Choice Award" is in full swing. We sincerely invite all value friends to enter the special page of the event or click on the voting form to cast a key vote for the annual product you support! All awards will be officially announced on December 22, so stay tuned!

2022 is an extraordinary year. In this year, what are the stories between you and the annual digital product in your heart? From now until January 8, 2023, participate in the community solicitation activity #2022必须摘要#, tell your annual digital product in your heart, and record your own digital story.